Travel Meta Search Engine - Drive Direct Bookings

 

 

What Is Travel Meta Search Engine For Travel Industry ?

 

A travel metasearch engine is a price comparison website that compares hotel rates from several sources across the internet, OTAs (online travel agents) or directly from hotels. 

Travel meta search engines offer your best chance to get in-front of those searching for accommodation in a particular location. 

Metasearch engines act as a middle platform. They are available as separate websites that take queries from the travelers. These queries are then used to generate search results that are based on information from another search engine.

These platforms work like an aggregator taking data from various sources across the internet like the OTA’s (online travel agents) or directly from the hotels. Although, the travel metasearch platforms are not booking channels. They just serve as a search engine platform for several travel booking channels. 

Metasearch engine services usually includes flights, hotels, and car rentals; some even provide packages to rival OTA’s discounted prices when booking services together. This type of search engine can be an incredibly helpful tool to grow the hotel’s business and reach a large number of travelers all at once.

With the help of metasearch search engines, customers also save time, as data from several sources is available in one place – so they don’t have to browse various sites and search for offers on their own.

When visitors type in a destination online, Metasearch engines collate and display results for hotels in the area, aggregating results across the web including listings from online travel agents.

These engines merely take input from the clients and send them to third-party search engines. The information obtained from the third-party engines is formatted and ranked accordingly to be presented to the customers.

Although meta-search engines are now changing the hotel marketing game, they do not offer the complete value proposition to potential clients. They assist guests research price and availability by selling click-based ads and help hotels by exposing their listings to millions of viewers.

 

How Does Meta Search Work In The Travel Industry ?

 

A metasearch engine is a program that sends queries to several search engines and delivers a result based on a combination of the answers from the different search engine databases. Metasearch engines are a unique search engine that can help make the booking process for travelers more convenient. 

To make travel metasearch engines operate, it is up to online travel agencies, hotels, or other companies in the travel sector to provide key data on their websites with all the data about prices, availability of rooms and additional services, or the number of seats.

To make a booking, the customer can click on one of the links and will be taken to the booking source to complete the reservation. On some metasearch sites, customers may also have the option to book the hotel without leaving the site.

Customers input queries based on their needs in these travel metasearch engines. Results will be offered filtered according to rates parity, the length of the trip, location, check in date, etc.

The metasearch engine enables leisure seekers to conveniently browse offers – photos, descriptions, or additional services – without browsing several travel sites and platforms.

With the help of metasearch search engines, users also save time, as data from several sources is available in single place – so they don’t have to browse various sites and search for offers on their own.

The most leading metasearch platforms in the hospitality industry include Google Hotel Ads, Tripadvisor, KAYAK, Trivago, and Skyscanner. Some metasearch sites also aggregate information for flights, car rentals, and activities, enabling travelers to plan a whole trip from one travel site.

 

Why Is Metasearch A Booming Trend In The Travel Industry ?

 

 

Meta search engines also known as aggregators. Based to customer input data and query these search engines uses third party search engine data to display search results response rather than using individual core resource data like conventional search giants such as Google, Yahoo and Bing.

Meta-search engines provide consumers a time-saving solution for searching for the best deal, through aggregation of several hotel, flight and other travel sources into one website. With new competitors leveraging information at the top of the funnel, meta-search engines turn to new services and monetization strategies.

Therefore metasearchers allow travelers to search and compare comfortably in single place the same prices that they would have found scattered in several websites, after hours of research, the greatest benefit of metasearch engines is to make the consumers decision making process easier and to allow them to find the best price available for the services they intend to hire.

This makes it much easier for travelers to compare rates across several channels to make the most efficient booking decision. The key difference is that metasearch engines don’t directly sell their own inventory allotments.

On a hotel metasearch, all the rates—aggregated from several channels—of all available rooms in a hotel are visible in the search results. This comprehensive approach increases the chances for a hotel to receive a booking. 

Some metasearch sites are starting to provide the option of reserving with the hotel directly (such as TripAdvisor). This, thus, offers advantages from both the metasearch and an online travel agent.

In essence, a metasearch engine enables a user to enter a single query and field results from several sources. The idea is that this breadth of information enables users to get the best answers as quickly as possible.

In short, metasearch provides consumers a quick and comprehensive view of product choice and almost instantaneous purchasing options, by directing the buyer to the site providing the option/price he has chosen – seamlessly. This is why it is growing in popularity and this is why all travel product suppliers need to take it passionately.

 

Why Travelopro For Meta Search Engine ?

 

Travelopro is the solution to facilitate and manage Meta search connections. Plus, it also optimizes the marketing opportunities. Travelopro not only quickly connects GDS data and content with metasearch engines, but also allows the supplier to manage, analyze, and optimize the campaign. 

Our Metasearch engines provide information on hotels and once the guest selects your property it takes them directly to your website where they can complete the booking.

We also offer connections to major regional meta-search platforms. Our meta-search platform also supports various third-party booking engines, central reservation systems and channel management tools.

Whichever connections you select, we make sure accurate pricing & availability is displayed, consistent with your inventory and revenue management strategy. If you prefer, we can handle your meta-search campaigns for you and monitor rate parity too.

We can support your Metasearch business and airlines alike in an easy, fast and sustainable way, so you can connect with just a click and start earning money.

• Travelopro is a worldwide travel meta search engine to compare cheap and best flight deals.

• One of the world’s leading flight comparison engine and starting point for your OBT business.

• Partner with several airlines and OTAs with more than 50 options to provide best and cheap flight availability.

• Next generation technology allows seamless transactions for accurate airfare representation and route to partner’s site.

• One stop platform which save times and money for both travel agencies and travelers.

• Fare aggregator gives value to our partners by providing them business analytics platform.

• As a trusted partner, millions of travelers book their dream destination with Travelopro.

• Search and book cheap flight tickets at last minute to travel in any place in the world.

• Connect to the world leading travel solution to increase your business.

• We are a team of travel professionals to achieve the highest conversion rate for our partners.

 

What Are Major Travel Meta Search Engines, And Who Owns Them ? 

 

 

Here are the most well-known travel metasearch engines among travelers, which have earned recognition by providing the best user-friendly tools and rates.

 

Google Hotels 

 

Google Hotels is arguably the market leader. The metasearch engine leverages google maps and Gmail to give personalized recommendations to travelers. Google Hotels brings travelers price tracking and deals directly to their inboxes. 

 

Skyscanner

 

It is one of the most recognized metasearch engines globally, known for its security when buying tickets online. It contains a filter called ‘Everywhere’ that allows the customer to find the best prices and destinations from a particular departure location.

 

Trivago

 

Trivago is a famous engine for hotels and was consistently one of the big players before Google started to overtake the metasearch field. It shifts through hotel rates and availability provided by different booking sites, showing the aggregated results in single place. The booking sites pay them a fee if the customer clicks on the particular deal, which leads to good revenue possibilities for your hotel.

 

TripAdvisor 

 

TripAdvisor is also a well-known travel metasearch engine. You should have your TripAdvisor account up and running as soon as your hotel starts accepting bookings. The existence of your hotel brand on Tripadvisor provides you wider reach and acceptability. TripAdvisor Metasearch offers travelers direct booking and enables comparison shopping.  

 

Wego

 

Wego launched out of Singapore in 2005. They give support in more than 50 countries but place most of their efforts on the Middle East and India. Their results are generated by searching various OTAs and providing users with all pricing and availability options.

 

Kayak

 

It is one of the most comprehensive engines since it not only acts as a search engine for flights, but also for hotels, cruises, and car rentals, being a good option to book everything in one place. The easy design makes Kayak an easy-to-use tool. Along with, it has a feature for flexible dates and a search option by destination and price.

 

Wrapping Up: 

 

Meta-search addresses all four prerequisites needed by online travel consumers when shopping for a hotel stay: location, hotel information, customer reviews and real-time rate data and availability.

Meta-search marketing is only the starting of dynamic price marketing in travel and hospitality. Meta-search enables hoteliers to shift share from the OTAs to the direct online channel.

Particularly used in aviation and hospitality, Meta Search Engine platforms present prices and availability for flights or hotels. Collected from several sources, according to the dates previously chosen by customers. 

Although, now, meta search engines such as TripAdvisor and Google have started displaying instant booking buttons that enable travelers to book directly from the meta search results giving you more direct bookings. 

For support on hotel distribution and technology options, please contact us today.

 

What Are The Most Efficient Ways To Leverage Metasearch Engines ?

 

The following list provides the most effective ways to work with metasearch engines.

• Displaying updated pricing and room availability

• Total spend on clicks

• Booking conversion ratios and cost to your organization

• Ensuring pricing consistency across OTAs

• Monitoring online reviews

 

Key Benefits of Meta Search Engines are:

 

• Meta search engines increase online visibility across various platforms and enrich your partnerships with OTAs.

• As your outreach strategy will cover various channels, you will not be dependent.

• Meta search engines enable your own sales page when you don’t want to work with OTAs.

• You can promote your hotel cost-effectively as you will pay per click.

• Your brand will be on powerful distribution channels that attract millions of travelers regularly.

 

Typical Travel Meta Search Engines Features: 

 

• Real-time online booking confirmations

• Worldwide inventory

• Several XML APIs Integration

• Not require to implement Checkout Process

• State of the art centralize product images, descriptions, amenities, location and maps data

• Without Payment Gateway Integration

• Custom UIs and mobile compatible Responsive Designs

• Access the best deals

• Easily compare prices