ITB China - Largest B2B Exclusive Travel Trade Expo

ITB China is the new travel trade show exclusively focused on the Chinese Travel Market. The three day event gathers international destinations, service and travel technology provider in Shanghai connecting them with handpicked Chinese Buyers.

Become part of ITB China 2020 and connect with the leading travel market professionals. Network and meet with potential business partners in an electric and most productive atmosphere specifically designed to conduct business. One of the most important travel exhibitions of the year enables you to be right in the middle of the business travel news when they break. See the Chinese travel market trends of the coming years and engage in shaping the future of the Chinese tourism market. Our exhibitors are tourism businesses coming from all over the world and covering the entire range of touristic products and services along the touristic value chain.

ITB China provide various networking events and a unique state of the art matchmaking system in order to enhance networking and to maximize business opportunities at our travel expo.

ITB China is the largest B2B-Exclusive trade show focused on the Chinese Travel Market. At ITB China in Shanghai, we bring together more than 850 top and hand selected buyers from Greater China and 200 international buyers with industry professionals from all over the world. We provide various networking events and a unique state of the art matchmaking system in order to enhance networking and to maximize business opportunities at our travel expo. Coinciding with our travel fair, the ITB China tourism conference will take place enabling unprecedented knowledge transfer throughout the tourism exhibition.

ITB China is a special kind of travel fair. It is targeted exclusively at handpicked B2B visitors involved in China’s travel industry selected strictly in accordance with the interests of the exhibiting companies. This precise matching guarantees an efficient procedure with a high degree of successful business transactions. The trade fair offer refers to both, business travel, MICE and leisure travel to international, partly undiscovered destinations including all aspects and travel-related services. The latest developments in IT and travel software will be presented as well. The accompanying conference provides valuable insights into future developments of the Chinese travel market. The venue, the Shanghai World Expo Exhibition & Convention Center is located in the city center, close to Pudong International Airport and Hongqiao airport. Numerous tourist sites and hotels are located nearby. The center is easily accessible by bus and subway.

ITB China tourism conference will take place enabling unprecedented knowledge transfer throughout the tourism exhibition.

Knowing your market and the latest trends are most crucial in order to survive in this highly competitive and fast-pasted tourism market.

Our Buyers:

At ITB China we gather more than 850 top and hand-selected Chinese buyers from more than 600 travel agencies, and 200 international buyers.

ITB China - The entire event is focusing on business and developments of China’s travel market.

With the focus on conducting successful and profitable deals for you, the matchmaking system is a proven way to make the most of the limited time at the exhibition.

At the ITB China tourism conference, they provide the perfect platform to get updated on the latest Chinese travel market trends of the coming years. The leading travel market professionals and experts from all over the world gather here to transfer their knowledge, share their expertise and shape the future of the Chinese tourism market. Therefore, it is the place to be if you want to be right in the middle of the business travel news when they break. Having a broad network and meeting the right people is what makes the difference in today’s world travel market and especially in China. Therefore, we offer a variety of networking events conveying an electric and most productive atmosphere specially designed to conduct business:

• 17,500 prescheduled appointments
• Aftershow Sundowner
• Networking Evening Events

ITB China 2019 took place in the month of May, at the Shanghai World Expo Exhibition and Convention Centre in Hall 1. ITB China is a three-day business to a business travel trade fair that focuses exclusively on the Chinese travel industry. The ITB China Conference will take place parallel with the show. Satisfied top-quality buyers and visitors - 15,000 attendees in total - well-attended ITB China Conference with 4,000 attendees. Visitors, exhibitors, and buyers were completely satisfied with ITB China. In its second year, the success of ITB China is reflected in the heavy demand for floor space and a significant increase in visitors. Compared to the inaugural event in 2017 the gross exhibition space as well as the attendees rose by 50 percent undermining that ITB China is continuing its success story. "With its 700 exhibiting companies from 80 countries as well as 15,000 attendees participating and China becoming the driving force for the growth of the global travel industry, ITB China is establishing itself as the must-attend event for anyone looking to establish a strong presence here. The results are remarkable considering it is only the second show. The performance is a strong base which promises even more growth next year", said Dr. Christian Göke, CEO Messe Berlin.

ITB China focuses exclusively on the Chinese tourism industry with International companies and Chinese companies meeting with Chinese trade visitors. The exhibitors were coming from 80 countries as far as Argentina, Brazil, Chile or the Middle East, such as UAE as well as partner destination Finland. Director, Head of Global Sales Promotion, Visit Finland said: "Finland was the partner destination of this year's show. They expect this co-operation with ITB China to further strengthen our position in China. This year Finland was represented at ITB China by 28 companies around Finland with a delegation of 45 Finnish travel industry professionals. Our goal at ITB China is to promote Finland as a year-round destination and to introduce for example Finnish Lakeland Region to Chinese travelers. Travel from China to Finland has been growing too rapidly. We expect this growth to continue also during the coming years."

The organizers extended the hosted buyer program this year. In all, there were around 800 buyers at the event, which is an increase of more than 30 percent in the number of buyers at this year's show compared to 2017. Diversity was very high again with Chinese buyers coming from over 300 different companies throughout China representing the full range of China's largest industry players. 73 percent of the Chinese Leisure, MICE and Corporate buyers came from mainland China (outside Shanghai), 24 percent from Shanghai province and the remaining 3 percent from Hong Kong, Macau and Taiwan. More than 15,000 prescheduled appointments maximized the business opportunities of both exhibitors and buyers. The organizers launched a completely new matchmaking system perfectly catering to the needs of both exhibitors and buyers using a desktop, mobile, APP or WeChat interfaces.

The new Business Travel Day and Education & Job Day were also very well accepted by visitors. On 17 May 2018, the ITB China Conference offered everyone working in the business travel market an ideal platform for training and networking at the Business Travel Day. Practical workshops with up-to-date information on methods and strategies provided both career newcomers and corporate travel managers with first-hand knowledge and updates. This year's exclusive partners were CITS American Express Global Business Travel, Carlson Wagonlit Travel China and BCD Travel. Another highlight of the conference was the ITB China Startup Award taking place for the second time this year. It acknowledges outstanding new products and services that were introduced less than two years ago and which anticipate major market potential.

The year 2018 is a significant year for both China and Europe, ITB China has been an official partner event of the EU China Tourism Year, a major initiative launched jointly by the European and the Chinese governments. The exhibition featured a high number of individual national pavilions from all over Europe. In addition, the European Travel Commission had a strong exhibition presence on the show floor showcasing a multitude of European destinations. Eduardo Santander, Executive Director, European Travel Commission: "Unity is a strength. Europe needs to remain competitive in China. Only through deeper cooperation with Chinese authorities and an increased commitment of the European tourism sector supporting targeted joint public-private marketing initiatives, Europe will succeed in fostering more travelers from China. The strong cooperation with ITB China will help us reach these goals." Further key partnerships as part of ITB China included China Tourism Association, the largest industry association for China's travel and tourism industry with 4,000 members, the China Tourism Academy, a research institution directly under the China National Tourism Administration (CNTA) with a focus on studies in the tourism industry and Wyndham Hotel Group as the official hotel partner. The Wyndham Hotel Group is one of the leading international hospitality companies in the world and operates an extensive collection of 8,100 hotels across 20 hotel brands in 78 countries. By the end of 2017, the Wyndham Hotel Group was operating 1400 hotels in China, with the number of guest rooms reaching 138,787. The group has been steadily expanding brands that are already on many preferred lists, such as the award-winning Wyndham Grand, Wyndham, and Ramada.

For the ITB China Conference, China's recognized travel think tank, which hosted around 70 sessions featuring 120 high-level speakers informing about the latest trends and developments in China, the event was also a success. With a total of around 4,000 (2017: 2,700) attendees, the conference registered high levels of participation and an increase of almost 50 percent. The keynotes, lectures, and workshops proved to be major visitor attractions again. The conference featured sessions on Customized travel, which has become an important and fast-growing segment for Chinese travelers, with dedicated sessions devoted to sports tourism, Revenue Management for hotels or animal-friendly tourism.

The ITB China Market Introduction Program made its debut this year, too. The newly launched program was designed for international travel industry professionals who had no or little experience with the Chinese travel market. Companies or institutions that aimed to gather first experiences with the Chinese travel industry could easily establish first contacts and got useful information about this dynamic industry and market. Inaugural partner, VIR (Verband Internet Reisevertrieb, Germany's leading association for the online travel industry) sent a delegation to China for the first time. The ITB China Travel Trade Show in Shanghai is a 3-day B2B event and one of the most important exhibitions of the year exclusively focused on the Chinese travel market. This trade fair brings together more than 800 top buyers from China to meet with the travel and tourism industry experts from all over the world.

What is the Objective of the ITB China Exhibition?

At the ITB China exhibition, visitors will get updated on the latest Chinese travel market trends of the future. Experts from the world of the travel market will gather at this event to share their knowledge and expertise with the visitors. These exhibitors are those involved in the tourism industry and come from different parts of the world in order to talk about the emerging travel products and services. The main objective of the ITB China exhibition is to provide networking opportunities by using state-of-the-art matchmaking for maximizing profits. This proven strategy is the best way to win successful and profitable deals for your travel business within such a short time during the exhibition.

ITB China is ITB’s new three-day B2B travel exhibition exclusively focused on the Chinese Travel Market. At ITB China in Shanghai, we bring together more than 850 top and hand selected buyers from Greater China with industry professionals from all over the world. We provide various networking events and a unique state of the art matchmaking system in order to enhance networking and to maximize business opportunities at our travel expo. Coinciding with our travel fair, the ITB China tourism conference will take place enabling unprecedented knowledge transfer throughout the tourism exhibition. ITB China is a travel exhibition exclusively focused on the Chinese Travel Market. At ITB China in Shanghai, we bring together top and hand selected buyers from Greater China with industry professionals from all over the world.

Who Should Attend the ITB China event?

If you are a Chinese buyer, or you work in the travel and tourism sector, you’ll have the opportunity to meet with the leading travel market experts and potential business partners in the most productive setting. At the ITB China event, you can find out the latest business travel news as it happens as well as gain an insight into the upcoming Chinese travel market trends that will be shaping the future of tourism in China.

Become part of ITB China and connect with the leading travel market professionals. Network and meet with potential business partners in an electric and most productive atmosphere specifically designed to conduct business. One of the most important travel exhibitions of the year enables you to be right in the middle of the business travel news when they break. See the Chinese travel market trends of the coming years and engage in shaping the future of the Chinese tourism market.

Leading Travel Market Professionals focus on China

Become part of ITB China 2020 and connect with the leading travel market professionals. Network and meet with potential business partners in an electric and most productive atmosphere specifically designed to conduct business.

One of the most important travel exhibitions of the year enables you to be right in the middle of the business travel news when they break. See the Chinese travel market trends of the coming years and engage in shaping the future of the Chinese tourism market.

WHY EXHIBIT AT ITB CHINA?

• ITB China is the largest B2B exclusive travel trade show in China
• Pre-scheduled appointments match-made for your business from more than 850 top hand-selected Chinese buyers and 200 international buyers included in your registration
• High diversity of buyers coming from more than 600 of the leading travel companies throughout China
• Receive a complimentary bilingual hostess to assist you all 3 days of the event
• 17,000 high-quality attendees seeking business opportunities in China
• Various networking events during the days and in the evenings to enhance your meeting options at the event
• The conference allowing you to get to know the Chinese market and the latest trends.

With the launch of the ITB China Buyers Circle – a nationwide buyers’ community for all professional Chinese travel buyers – the organizers expanded the presence and activities of the show far beyond the fair itself. More than 30 of China’s leading travel agencies and travel agents from more than 400 different agencies have joined the circle by becoming Founding and Segment Partners. Throughout the year the circle will also be identifying the trends and developments of the Chinese source-market in the form of the yearly ITB China Travel Trends Report. In cooperation with Kairos Future, the report was built on insights sourced through members of the ITB China Buyers Circle, complemented with the analysis of online data.

ITB China hosted several new and established networking events during and after the show to encourage dialogue and exchanges between all ITB China attendees: The Grand Opening Gala Dinner one day prior to the show attracting more than 600 guests, the It’s my World Travel Award Lunch in partnership with Qyer.com gathering bloggers and Key Opinion Leaders from all over China as well as the third ITB China Cruise Night powered by Ctrip. In addition, the organizers launched a whole series of topic-based networking lunches during the trade show, providing dedicated exchange platforms covering topics such as customized travel, travel technology as well as MICE and corporate travel.

The third ITB China successfully closed today in Shanghai with around 17,000 attendees, a plus of 2, 000 compared to last year Buyers, trade visitors and exhibitors reported positive business results and experienced a unique gathering of the Chinese travel industry from 15 to 17 May 2019. The ITB China Conference has also maintained strong attendance figures of 4,000 in total, with positive feedback about the quality of speakers and insights generated from the sessions. The increase in the number of overall attendees was clearly noticeable in the exhibition halls and in the conference areas on all three days of the fair. In all, there were about 850 Chinese top buyers at the event. Their share significantly increased in terms of buyers coming from second and third-tier cities, running 40 percent in total and proving the show’s acceptance in the Chinese travel market. Another highlight of the conference was the ITB China Startup Award taking place for the third time this year. This year SeeVoov convinced the jury with its video-based trip planning platform.

Focused to succeed:

• Connect you with the best buyers of the Chinese travel market
• ITB China 2020 is pleased to confirm 800 top hosted buyers from some of the biggest Chinese travel agencies
• 3 days pure and pre-appointed B2B meetings in the vibrant metropolis of Shanghai
• Exhibit and discover the most dynamic travel market by meeting the leisure, corporate and MICE buyers
• Visit the ITB China 2020 Conference and benefit from the latest insights on the developments of the Chinese travel market
• Choose easily from handy shell scheme formats or book a splendid space for your individually designed booth

WHO SHOULD PARTICIPATE?

International travel industry professionals from outside of China who have no experience with the Chinese travel industry so far but are keen to get first contacts and impressions of this dynamic industry and market.

ITB China is a special kind of travel fair. It is targeted exclusively at handpicked B2B visitors involved in China’s travel industry selected strictly in accordance with the interests of the exhibiting companies. This precise matching guarantees an efficient procedure with a high degree of successful business transactions. ITB China, the largest B2B exclusive travel trade show in China, has become the strategic partner of the 2019 World Culture and Tourism Forum to be held on October 22-25 in Xi’an, China. ITB China is organizing a senior delegation of international and Chinese travel industry representatives to visit the forum and enjoy four days of exploring new marketing ideas for inbound tourism in China. Hand-picked senior buyers from the established ITB Berlin Buyers Circle will attend the forum this year, representing the international tourism industry. The majority of the buyers are coming from Europe and Asia, covering the MiCE, Corporate and Leisure travel sectors. David Axiotis, General Manager of ITB China, said, “The partnership between Xi’an and ITB China will further promote the city’s amazing culture and tourist offerings beyond China and thus increase Xian’s ties with international travel professionals”. With a rapidly growing interest within both the advanced and the casual segment, China is expected to become a driving force within the adventure travel sector internationally, according to recent findings by ITB China Travel Trends Report.