Hyperlocal Marketplace Software - A Feature-Rich Hyperlocal Marketplace Platform for Every Business

 

 

What Is a Hyperlocal Marketplace?

 

Hyperlocal ecommerce business delivery systems are super-fast and this is also the one factor that differentiates regular e-commerce portals from hyperlocal marketplaces.

The hyperlocal marketplace is an online e-commerce platform dedicated to a specific geographical area catering to the shopping needs of local residents. The hyperlocal market business model provides an online multi-vendor marketplace for a small region or geographic area.

With better technology services, higher internet connectivity, and altering consumer behavior, the hyperlocal marketplace is gaining more popularity. Hyperlocal e-commerce platforms include delivery services for grocery.

This marketplace allows business owners to register themselves on hyperlocal market e-commerce platforms/websites to sell products & services to residents in the vicinity.

Build your Hyperlocal Marketplace Website and App with Travelopro:

The specialty of owning a hyperlocal marketplace website empowers you to cooperate with different dealers. So you can market their item or service and trade online on just one platform. 

We at Travelopro help you to make the hyperlocal marketplace worldwide. If you have any plan of starting an eCommerce business in India or improving sales of your current business, we are delighted to help you out building your online presence.

Moreover, from various retailers, you will get a commission through your site on all trades. Listing out your products or brand alongside different vendors will make it easy for clients to compare costs and shop on your eStore with no trouble.

 

How can Travelopro help you to create a Hyperlocal eCommerce Website and App?

 

Travelopro is a leading Hyperlocal Marketplace Software Development Company, allows you to run a business with the latest technology trends, without remarkable investments and time-consuming deployments.

Meanwhile, choosing a ready-made online store like Travelopro doesn’t acquire costs on licenses purchase, equipment, installations, or required adjustments – the beginning costs are pretty small for hyperlocal startups, and of all, it is the one-time cost!

Our hyperlocal marketplace-based eStore appears with the mobile applications (Android & iOS) for your consumers. We also offer a robust admin dashboard, so you can control everything on your website.

Our readymade eCommerce solution allows you to make your hyperlocal eCommerce website and Apps. It also encourages the stores to increase their sales and customer base while letting users shop mainly at their ease and facility. 

Sure that, the difference of the storefront does not require the employment of any individuals as you can do it independent of anyone else. Indeed, even the smallest graphic details can be managed separately in the admin panel of an eStore.

 

How Does the Hyperlocal Delivery Model Work?

 

There are restaurants, grocery stores, and such that do not have the facility of home delivery but hyperlocal marketplaces make this a reality.

Hyperlocal delivery marketplace platforms allow local businesses to reach out to the people around for selling goods and services. Their service ambit is usually confined to a few kilometers. The visibility is limited to the local people around. If a business offers exceptional service and quality, the selling increases always overall.

Hyperlocal marketplace bridges the gap between existing local demands and available suppliers. The stores or the suppliers providing FMCG, food delivery, house maintenance, and personal grooming services need to deploy innovative mobile applications to start benefiting out of the model.

The hyperlocal delivery model works by following the elements and infrastructure available in the market locally. Currently, hyperlocal e-commerce is available under the following two service types:

• Hyperlocal Delivery: This is done to deliver grocery items, home necessities, etc.

• Hyperlocal Services: This involves providing laundry, medical and logistics services.

 

Key Features of Hyperlocal Marketplace

 

Hyperlocal marketplaces provide businesses an opportunity to connect with the locals in the vicinity for their shopping needs. Here are the core features enabling the popularity of the hyperlocal business model:

 

Shipping management

 

• Sellers are given the option of adding multiple shipping areas, editing, and deleting them in a hyperlocal marketplace. There is also this option for auto fetching of the correct vendor location.

 

Multiple store checkout

 

• Hyperlocal businesses make it possible for shoppers to place orders from another store just in case a particular shop doesn’t have that product available.

 

Distance calculation

 

• Hyperlocal marketplaces offer accurate distance calculation systems so that consumers can get details of the nearest store around just by typing the address.

 

Inventory management

 

• Hyperlocal marketplaces need to provide real-time location and inventory syncing so that customers can collect all details regarding the available stock items.

 

Customer chats

 

• Order mismatch is a reality and if there is a customer chat system in place, shoppers can be assured that their grievances and wrong product delivery issues would be resolved.

 

Delivery slot details

 

• Hyperlocal marketplaces offer this convenient feature for the customers that could be used by customers for checking the availability of delivery slots. This is an added convenience that helps customers book orders as per their time preferences.

 

Vendor registrations

 

• Vendors can enroll themselves as sellers in a hyperlocal business model. The administrator interface of these marketplaces has the authority to permit sellers to register themselves and create vendor profiles.

 

Admin support

 

• Admins in these marketplaces have the power to set multiple filtering options using criteria like zip code, country, distance, city, etc.

 

What Are the Different Hyperlocal Delivery Business Models?

 

 

At present, there are four major types of hyperlocal delivery business models. These are:

 

Store Pick Model

 

• This is another popular model where a customer can place an order online before picking it up from the selected store. Stores in this model give a specified time to their customer when they can come to pick up the order. Examples include Walmart and Petco.

 

Single Store Model

 

• This model involves big established shops that are now planning to expand their customer reach. These businesses hence decide to take advantage of hyperlocal on-demand delivery applications for enhancing the customer base. Some good examples include Dominos, BigBasket, and HelloFresh.

 

Aggregator Model

 

• In an aggregator model, there is always a hyperlocal store serving as the mediator between customers and the product store. This model provides online stores an opportunity to reach new customers. Some good examples – are Instacart and Zomato.

 

Hybrid Model

 

The hybrid Model gives the convenience of selecting either of the two- home delivery or in-store pickup. Customers can choose the best option as per their preference.

 

What Technologies Make up a Hyperlocal Marketplace?

 

Discussions on hyperlocal business models often see an extensive reference to infrastructure building. It is seen as one of the challenges in building a hyperlocal marketplace. The technologies that make a hyperlocal marketplace function can be categorized as:

 

E-commerce Platforms

 

• A mobile app or an e-commerce website forms the e-commerce platform. It will be the critical point of communication with clients, suppliers, and employees.

 

A Navigation System

 

• Hyperlocal businesses today can explore the power of mobile phones. The GPS or other navigation systems that are in-built in them inform customers about the location of stores, the tie-ups it has and help them choose the best. 

• Finding retailers in the nearby locality, arranging returns, etc. becomes very easy. Delivery is smooth here with customers flagging their exact location through Google maps or other navigation apps.

 

Online Payments

 

• The payments in a hyperlocal system need to be digitized. Because speed and simplicity are the quality of this industry, digital payment solutions can deliver them with ease.

 

Customer Relationship Management (CRM)

 

• CRM is the main component of the hyperlocal system, which creates understanding between the customers, the businesses, and the delivery agency. It will be a medium to address grievances, communicate.  

 

Logistics and Shipping

 

• Enabling the last-mile delivery of goods and services is the active element of a hyperlocal marketplace.

 

Supplier Relationship Management (SRM)

 

• It is a platform for the suppliers to upload their products online and connect with the retail stores. It interlinks them with the hyperlocal agents in the locality.

 

How to Create an Online Hyperlocal Marketplace Website?

 

Creating a hyperlocal marketplace website store from scratch is a tedious and time taking task.

Creating a fully customized content management commerce framework for an online website will take months and a huge workforce along with in-depth industry expertise.

 

Hyperlocal marketplace website can be divided into two parts –

 

1. Creating an online eCommerce website

 

To create an online eCommerce store, stakeholders can rely upon existing popular open-source platforms like Magento, PrestaShop, OpenCart, or WooCommerce.

Open-source eCommerce platforms are secure, stable, and free to use.

Open-source eCommerce frameworks require hosting and a domain name along with scalable server architecture for future needs.

If you are planning a quick and easy launch with the on-demand hyperlocal marketplace, without investing huge capitals and hustles of managing servers, you can rely upon a SAAS-driven eCommerce framework like Shopify.

 

2. Converting store into hyperlocal marketplace website

 

An online store that is based on a standard eCommerce framework can be easily converted into a full-fledged hyperlocal marketplace website using plug-and-play extensions or apps.

Hyperlocal marketplace extension is available for all popular eCommerce frameworks like Shopify, Magento, PrestaShop, Odoo, WooCommerce, and OpenCart.

• hyperlocal marketplace for Magento 2

• Hyperlocal Marketplace Extension for Magento Commerce

Using these ready-to-use solutions, any stakeholder can create an on-demand near me delivery platform and start selling within a few minutes.

 

How to Create Hyperlocal Marketplace Mobile Apps?

 

 

Mobile apps are developed with two popular development approaches –

 

Native mobile apps

 

• Native apps are primarily created for the Apple App Store (iOS) and Google Play Store (Android). Each native app has its separate source codebase and is developed using tools and languages provided by respective platforms.

• Native apps work effectively on respective mobile platforms ensuring high stability and efficiency, but native mobile apps have a higher development curve and costs.

 

Cross-Platform

 

• Cross-platform apps have a single source codebase. Both iOS and Android apps are deployed and published using the same code base.

• Cross Platforms apps are created using React Native or Flutter. Cross-platform apps are cost-friendly and have a low development curve.

Omnichannel mobile app development for the on-demand delivery marketplace is a lot of work and requires in-depth expertise.

Stakeholders can rely upon existing solutions to instantly create mobile apps for hyperlocal near me delivery marketplaces.

The hyperlocal mobile marketplace app builder is available for both Magento and OpenCart. Also, read more information on On-Demand Hyperlocal Delivery App.

 

How to Create a Progressive Web App for the Hyperlocal On-Demand Delivery Marketplace?

 

• Progressive web apps are lightweight and can work on slow internet connections (even offline in some extreme conditions).

• Its app-like interface improvises the user experience. A user can optionally install the progressive web app on his device for later use.

• PWA is scalable and has a responsive design that works across a large range of devices ranging from small-screen smartphones to large-screen desktops.

• All these prominent features make PWA an ideal choice for hyperlocal near me delivery marketplaces.

• The hyperlocal on-demand near me delivery marketplace business model has been successful in the last few years.

• PWA can also be published on Google Play Store so that android users can directly download and install it.

• Push notifications powered by PWA can be very effective, to inform users about deals, offers, and other important updates like order confirmation or delayed delivery.

• The hyperlocal marketplace not only brings comfort and ease for the end-users but also helps vendors and sellers to extend their selling reach.

• Store owners and stakeholders are adapting hyperlocal near me delivery or services business models to scale their business and make more revenues with commissions.

 

Benefits of Hyperlocal eCommerce Businesses:

 

• Although getting off the ground is comfortable, scaling is harder as one needs to replicate a similar model frequently in various regions.

• Many western countries have not been commonly hyperlocal in their local business. So countries advancing their own hyperlocal eCommerce industry don’t have a model to gain from.

• As hyperlocal businesses reproduce themselves in different regions, they feel the pressure of the client’s expectation of quick delivery.

• The providers of hyperlocal retailers are frequently other retailers. Thus, controlling quality and inventory can be a difficulty in a few cases.

• Given the little geographic spread of a hyperlocal business, marketing spends are normally very effective as there is little wastage.

 

Bottom Line:

 

Today, the majority of hyperlocal delivery methods are just in time. A hyperlocal delivery system may be done with anything, such as taxis, automobiles, bikes, or public transportation, and it can happen with anything, such as car service, grocery, food, and so on. 

Building relationships with other merchants and delivery providers, targeting the proper audience, and developing a fantastic mobile app all take time. However, all of these factors will provide your company with the competitive advantage it requires.

Travelopro being a world-class mobile app development company can help you set up the essential technological infrastructure for hyperlocal delivery service. You can work with our team to chart the course of your hyperlocal business, the income model you want to follow, and how you want the mobile and web solutions to function and feel.

Our primary goal at Travelopro is to provide efficient and innovative e-commerce solutions and online marketplace extensions so that your e-commerce experience is as seamless as possible. We can assist and support you with anything connected to e-commerce, whether you want to establish an online grocery shop, a food store, or a delivery app.