ITB Berlin

ITB Berlin is the world’s largest tourism trade fair. The companies represented at the fair include hotels, tourist boards, tour operators, system providers, airlines and car rental companies.

ITB Berlin - World's Leading Tourism Trade Show

The ITB Berlin is the world's largest travel trade fair. It provides a unique opportunity to learn about different countries and regions all over the globe in one place.

ITB Berlin is the world’s leading tourism trade show, attracting accommodation providers, tourist boards, tour operators, system providers, airlines, transportation companies and many more. At the tourism exhibition ITB Berlin entire range of travel is presented: Countries, destinations, tour operators, booking systems, transport, hotels, and all others who want to make their customers the best weeks of the year more enjoyable. Trade visitors appreciate the ITB Berlin as a B2B platform par excellence - an excellent opportunity to meet with industry partners and do business. For other visitors is offers a wonderful opportunity to discover in a few hours the whole world. Business travel has become an important and lucrative foothold in the travel industry in an increasingly globalized economy, in addition to leisure travel. New trends, concepts and cooperation possibilities in this area can be met at the ITB Berlin. On the whole, the organizers welcomed on the 5 days of the fair about 10000 exhibitors and 110000 visitors on the ITB in Berlin. For the fifty-fourth time, there is the ITB on 5 days in Berlin.

ITB Berlin is the foremost business platform for global touristic offers. This is where companies and organizations meet, as well as top decision-makers, experts, buyers and young professionals from every touristic area: Hotels, tourism organizations, tour operators, travel agencies, transport companies, booking portals, systems providers and all the others. Each year the ITB (short for InternationaleTourismusBörse) welcomes around 10,000 exhibitors from more than 180 countries and regions. Cities, tour operators, booking system developers, airlines, hotels and other businesses concerned with tourism introduce themselves and their services and inspire wanderlust. As the ITB Berlin is also conceived as a B2B platform, trade visitors have ample opportunity to expand their contacts and do business. For all others paying a visit to the ITB Berlin, the fair is a great way to discover the whole world within a few hours. The official partner country of the ITB 2020 is the Asian country Oman.

History of the International Travel Trade Show

The InternationaleTourismusBörse is a story of success "made in Berlin". From the first beginnings in 1966 with only five participating countries as part of an overseas import trade fair, the ITB has since developed into a worldwide success. With a total number of 180,000 visitors, the ITB Berlin is a centre of attraction for the tourism industry and influences travel experiences worldwide.

ITB Berlin is a key platform in the travel business. This annual event will be staged from the 4th to the 8th of March at Messe Berlin. The results of the last edition of the show were impressive – more than 109,000 visitors from around the world, and over 10,000 exhibiting companies took part in the event. Every professional in the industry consider this trade fair as a must-visit, as the event holds a number of opportunities for networking and set future trends in the industry. Meet potential partners and potential clients.

Companies that will participate have the following profiles:

  • Tourist Organizations
  • Tour Operators
  • Reservation Systems and Travel Technology
  • Hotels

ITB Berlin, one of the travel industry’s biggest trade shows, is set to take place in the month of March. Europe welcomes millions of tourists every year which makers ITB Berlin the event you want to visit. If you have a professional career or business in the tourism sector and would like to expand your network, this event is for you. Finding suitable accommodation in Berlin for the events’ dates might be a difficult task. They have established a list of contacts with accommodation providers across Berlin. Your long-term relationships with them have let them offer the most competitive prices to their clients. Book your hotel room in proximity to Messe Berlin by arranging your business trip for ITB Berlin well in advance. Give us a call or complete the form below with your business requirements and one of their advisors will contact you shortly! Once again they are proud to be championing the youth, student and educational travel industry at ITB Berlin: in addition to presenting sessions on the youth hall stage, where they will provide the latest insight on current topics, they will be hosting a number of workshops and a networking reception at their stand in the youth travel hall.


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Over 5 days at the World’s Leading Travel Trade Show, 160,000 visitors will check out 10,000 exhibitors, participate in 200 events, and hear from 400 renowned speakers. That’s a lot of sessions to attend, booths to visit, and people to meet. But don’t let a conference of this size overwhelm you. With a little bit of planning, you can make the most of ITB Berlin. Across several exhibition halls, visitors caught up on the latest travel trends, destinations, and technology at the ITB Berlin Convention. The biggest topics for discussion: luxury travel trends, Chinese outbound tourism, and emerging technologies. There’s simply no way you can wander the halls at ITB Berlin, and happen upon every Exhibitor you want to see and talk with. Especially since the last thing you want to do is waste time searching amongst the crowd, only to turn up and discover everyone at the booth is busy talking with others. For this reason, it’s best to schedule a meeting with Exhibitors in advance. That way, you’re guaranteed to chat with them in-person, as well as get their full attention.

Other ITB Berlin 2019 tips

Get there early: The Exhibition Grounds are open from 10 am – 6 pm. Trade visitors have access starting at 9:30 am

ITB Berlin offers all trade visitors an extensive selection of domestic and international publications.

Bring a phone charger: You don’t want your phone to die on you while taking notes or adding someone on LinkedIn. There’s a charging station at CityCube Berlin (Entrance Messedamm)

Pack a lunch: Some sessions are back to back and leave little time to grab something to eat — especially when the lines are long

Trade visitors appreciate the ITB Berlin as a B2B platform par excellence - an excellent opportunity to meet with industry partners and do business.

Hang up your coat: It’s still winter, so you’ll be wearing a heavy jacket. Instead of lugging it around inside all day, take advantage of the cloakrooms located in Halls 26b / 209a, 9, 14.1, 19, and CityCube Berlin Entrance Foyer (East). The cost is only 2.50 EUR per cloakroom.

Dress business casual: It’s best to maintain a polished and professional look. Think slacks, dress shirts, blazers, blouses, and knit sweaters.

What is the Objective of the ITB Berlin Event?

Attend the networking events: Making new connections is the best part of ITB Berlin — so mix and mingle at the networking parties. For tours and activities, the parties are at 6:00 pm on Wednesday, and 5:30 pm on Thursday at the TTA Marketplace Networking area, Hall 4.1

Explore Berlin: While you may not have time to see the city during the conference, you can always arrive a day earlier or extend your stay. If you do that, make sure to visit Berlin’s top attractions.

ITB Berlin is the world's largest travel trade exhibition. Over the course of five days (three of which are exclusively open to trade visitors), ITB Berlin welcomes over 120,000 trade visitors, 50,000 consumers, and 10,000 exhibitors. Travel trade visitors attend the show from all over the world but there is a particularly strong presence from European tour operators and agencies. You will have the opportunity to meet top-quality travel buyers from Austria, Belgium, Denmark, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, and Switzerland. As the leading exhibition in the tourism calendar, ITB Berlin is a prime opportunity to meet influential travel trade and media, showcase your product or service, build on existing relationships and make new leads and contacts. The stand which is alive with activity provides the perfect environment to make new contacts and build on existing relationships. Every year in March, the ITB Berlin travel trade show in Germany gathers over 10,000 exhibitors from up to 180 countries to exhibit their most innovative products and services in the travel industry. ITB Berlin is, in fact, the world’s biggest travel and tourism trade fair that you cannot afford to miss.

What is the Objective of the ITB Berlin Event?

The main core principle of the ITB Berlin event is based on Experience & Experts. This event aims to provide every attendee and participant an enriching experience through personal interactions with people from all over the world. This year, the new technology and tour activities segment will be the first of its kind in Europe and aims to gather the travel and tourism industry’s most prominent leaders to share the same common goal: to promote and sell their in-destination services to the general public.

Who Should Attend the ITB Berlin Exhibition?

Hotels, tour operators and many other service providers from over 180 countries will be presenting their services and products at this event. If you are a decision-maker, expert, buyer, or a young professional who is involved in the travel and tourism sector, you should attend the ITB Berlin travel trade show in order to obtain valuable information about the latest trends in the industry and establish business contacts. The general public will also find the ITB Berlin exhibition particularly interesting as it provides a unique opportunity to explore the world interactively in just a few hours. In addition, young and old visitors from all walks of life will be able to discover new cultures, take part in immersive experiences and visit the most beautiful destinations, or even obtain information about their next trip.

ITB Berlin is where the Who’s Who of the travel industry meets! As such it is the World’s Leading Travel, Trade Show. Meet exhibitors from 186 destinations and trend segments such as Travel Technology, TTA, Adventure Travel, LGBT Travel, Responsible Tourism, and Medical Tourism. Besides the exhibition area of 160.000m² ITB Berlin Convention is the world’s largest tourism think tank happening parallel. This is where top-notch speakers discuss the latest trends and developments in the travel industry. ITB Berlin sees the ecological and social responsibility as an essential task for the future and is committed to human rights, social justice, and climate, environmental and animal protection. The event acts as a great platform for anyone in the travel and hospitality space, to interact with their peers from across the globe. ITB also gathers speakers from around the world to address topics that provide a global scope for discussion. They touch upon some of the most relevant topics, so the industry does not only gain insights on what is what but can also discuss these insights with the community. This year’s lineup of speakers is as impressive as it is comprehensive. Every year the ITB Berlin welcomes over 10,000 exhibitors and more than 160,000 visitors from all around the globe to what is known as the world’s biggest travel trade show. Whether you run a budding business or are an established player in the industry, you don’t want to miss this event.

ITB Berlin is the world’s premier travel and tourism event, covering the entire range of destinations and travel suppliers, including tour & receptive operators, airlines and airports, cruise lines, car, and RV rentals, restaurants, hotels and resorts, shopping, attractions, sightseeing, transportation, travel technology, and more. ITB 2019 attracted over 113,500 buyers and trade visitors doing business with more than 10,000 exhibitors. According to estimates by Messe Berlin, the volume of sales at the world’s leading travel trade show increased from around 6.5 billion euros in 2014 to 7 billion euros in 2019. ITB 2020 is included in the Brand USA Pavilion program, providing U.S. DMOs and suppliers unique opportunities for developing overseas markets through a choice of cost-effective and hassle-free participation alternatives in a professional, USA branded environment, offering a number of services and amenities.

ITB is the World’s leading travel trade show with the participation from more than 187 Countries across 5 Continents. These comprise 10,000 Exhibitors, 1000 Qualified Top Buyers, 26,000 Convention Visitors, 60,000 Private Visitors and 120,000 Trade Visitors within the 160,000 Square meters of the show at Messe Berlin Exhibition grounds. There was a turnover of 7 Bn. Euro in business dealings last year through ITB Berlin. ITB Berlin provides vast opportunities through its B2B platform for the industry partners to interact with the trade visitors and expand the contacts and do business. Furthermore, it is the place to show the product offerings of Maldives and communicate destination information to the travel trade, media as well as public visitors. At the occasion of ITB and in the context of a global trade fair, they will be debuting their next-generation business intelligence tool for airlines, and demo the solution. If you haven’t already asked for your personal demo online, it will be a perfect opportunity to get your hands on the product, with the support of their expert team.

ITB is the largest tourism trade fair in the world. A driving force in the travel industry, which is open to both trade and public visitors, it provides a valuable opportunity for participating tourism companies to network, negotiates and exchange vital contracts with the influential tour operators and travel agents in attendance. It attracts some 200,000 visitors each year, from 186 countries across the world. Of these, about 115,000 are trade visitors, including leading tour operators, travel agents, airlines, travel media and bloggers, not just from Germany but from all over the world. This is the place to be if you want to meet with Tour Operators programming North-Western Europe. ITB is essentially a platform for refreshing existing business contacts, for networking and to gain new contacts (provided one has made appointments well ahead of the fair). To get a real benefit from ITB, industry partners need to have a lot of preparatory work done prior to arriving in Berlin. It is advisable to make appointments with tour operators in advance to get the most out of the show. Please note that the trade days are suitable only for Industry partners interested in working with tour operators.

If you work in any area of tourism, then this is a must-attend event.

Keep Up-to-date

Exhibitors will prepare marketing materials, e-books, and hold speeches – ITB is an excellent knowledge-sharing forum to stay informed about trends and discover new resources. There is no way of going to the ITB without receiving a free product trial too, so it is also a great opportunity to discover new ways to optimize your work.

Expand Your Horizons

Use the ITB as a venue to explore new business ideas and gain insights from experts within your field. The best in the business will be in attendance so it’s a prime opportunity to learn more about successful business approaches and explore new ideas and technologies that can support your ideas and goals.

Get Networking

ITB is the perfect platform to network – the event itself even has several networking tools to make networking simpler. The event is filled with tourism experts giving presentations where they are more willing to speak with you and answer all your questions too.

The broad appeal within the industry as well as the depth of category knowledge makes ITB Berlin the perfect place to meet world leisure and travel professionals, build relationships and make connections that are essential to the growth of your business.

At ITB Berlin, you can get a sneak peek into their plans for the future and their new and improved vision. As the travel and hospitality business is continuously developing, so are they! They are always looking forward to improving their platform, their services, and their mission of helping businesses succeed through the simple act of listening to feedback. So, whether you’re already a client of ITB Berlin, a partner, or you are just interested in what they’re up to and how they can help your hotel business - make sure not to miss out on their exclusive updates. During the first 3 days, mainly German Trade visits the show. However, many of them only come to the stand if they have a pre-arranged appointment with our Industry partners. The last 2 days are consumer days, where both consumers and Trade will visit the fair. With more than 180,000 visitors, among these 120,000 trade visitors, about 10,000 exhibitors from 187 countries, ITB Berlin is the leading B2B-Platform of all tourism industry offers. In addition, the world’s largest tourism convention ITB Berlin Convention provides unique opportunities to benefit from the leading think tank of the global tourism industry. All levels of the value-added chain are present: Tour operators, booking engines, destinations, airlines, and hotels right through to car rental companies.

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