IPW - California - Leading International Inbound Travel Exhibitions

IPW is the leading international inbound travel trade show and it is a national exhibit of America, where U.S. travel exhibitors connect with travel buyers

U.S. Travel Association's IPW is the travel industry's premier international marketplace and the largest generator of travel to the U.S. - it is NOT a typical trade show. In just three days of intensive pre-scheduled business appointments, more than 1,000 U.S. travel organizations from every region of the USA (representing all industry category components), and more than 1,300 international and domestic buyers from more than 70 countries conduct business negotiations that result in the generation of more than $4.7 billion in future Visit USA travel. At IPW, buyers and sellers are able to conduct business that would otherwise be generated only through an exhaustive number of around-the-world trips.

IPW is the travel industry's premier international marketplace and the largets generator of travel to the U.S

U.S Travel Association's IPW is the leading international inbound travel trade show, driving $5.5 billion in future travel to the United States. It is a national showcase of America, where U.S. travel exhibitors connect with travel buyers and media from more than 70 countries to promote their product, negotiate future business and build relationships. IPW secures America's position as a foremost global travel destination by increasing international visitation and showing the world the best of what the U.S. has to offer. IPW gathers travel professionals - including U.S. destinations, hotels, attractions, sports teams, and transportation companies, and international tour operators, buyers, and wholesalers from around the world - to meet in one place to help bring the world to America.

U.S. Travel Association's IPW is the travel industry's premier international marketplace and the largest generator of travel to the U.S. It is a national showcase of America, where U.S. travel exhibitors connect with travel buyers and media from more than 70 countries to promote their product, negotiate future business and build relationships. IPW secures America's position as a foremost global travel destination by increasing international visitation and showing the world the best of what the U.S. has to offer. In three days of pre-scheduled business appointments, more than 6,200 U.S. and international delegates meet face-to-face to create $4.7 billion worth of future travel business for America.

At IPW, buyers and sellers are able to conduct business that would otherwise be generated only through an exhaustive number of around-the-world trips.

More than 6,000 attendees from over 70 countries gathered in Anaheim, CA, June 1-5 for this year's IPW - the travel industry's premier international marketplace and the largest generator of travel to the U.S. At this year's IPW, there were 110,000 pre-scheduled business appointments between suppliers and buyers, which is estimated to result in $5.5 billion in future international travel to the U.S. over the next three years. This has been revised upward from the $4.7 billion in future international travel to the U.S. estimated in past years. Additionally, more than 500 members of the media attended IPW. These journalists covered the event itself, and also met with business and destination leaders to generate stories encouraging travel to the U.S.

U.S. Travel Association's IPW 2020 will be held Saturday, May 30, through Wednesday, June 3, at the Las Vegas Convention Center in Las Vegas, Nevada. IPW will have more than 1,300 exhibitor booths held by U.S. suppliers of USA travel products and destinations and more than 6,200 attendees, including 1,300 international and domestic travel buyers and 500 journalists representing more than 70 countries. IPW attendees can expect a number of surprises each day of the show, produced by Visit California and its destination partners. The pre- and post-show activation "California Plaza," is a first for IPW. The immersive, interactive brand experience will showcase the entirety of the state through a variety of gathering spaces - open mornings and evenings for all IPW attendees to visit and enjoy complimentary refreshments, activities, and entertainment.

IPW promote their product, negotiate future business and build relationships.

This is the 10th time IPW has been held in California and the second time it has been held in Anaheim since the city last hosted in 2007. While IPW is only a few short days, its impact will be felt in Anaheim and the Orange Country region for years to come. According to Rockport Analytics, hosting IPW is anticipated to bring hundreds of thousands of additional international visitors to Anaheim and the Orange Country region over the next three years, generating a significant local economic impact. "IPW brings the world to America and presents travel buyers, suppliers, and media the phenomenal opportunity to connect under one roof," said U.S. Travel President and CEO Roger Dow. "We are thrilled to once again bring IPW to Anaheim, and we are so grateful for the work of Visit Anaheim and Visit California to help us produce this important event."

This travel trade program will include:

• Three days of pre-scheduled appointments with top international tour operators, receptive operators, and wholesalers
• IPW organized networking events
• Booth set-up and logistics pre-arranged by SMTT

IPW, the largest generator of travel to the United States, is back to California. Visit California and Visit Anaheim welcome U.S. Travel Association's IPW, the leading global inbound travel trade for the 10th time. The three-day trade show will take place in Orange Country on June and more than 6,000 delegates from 70 countries are expected to attend. The annual trade show brings together international travel buyers and media with travel professionals representing destinations, hotels, and attractions to conduct business otherwise generated through exhaustive international trips. More than $4.7 billion in future travel to the United States is contracted on the show floor and over 500 travel journalists provide exposure for the host city and state each year. "Visit California is thrilled to showcase all of California in partnership with our destination partners from around the state," Visit California President & CEO Caroline Beteta said. "As always, we are dreaming big and aim to create a series of once-in-a-lifetime experiences that will keep our guests California dreaming long after they've returned home."

California destinations providing activations and experiences include:

• Anaheim Convention & Visitors Bureau
• California's High Sierra
• Citadel Outlets
• Greater Palm Springs Convention & Visitors Bureau
• Los Angeles Tourism Convention & Visitors Bureau
• Monterey County Convention & Visitors Bureau
• Sacramento Convention & Visitors Bureau
• San Diego Tourism Authority
• San Francisco Travel
• Sonoma County Tourism
• Ventura County Coast
• Visit Mammoth Lakes
• Visit SLO CAL
• Visit Santa Barbara

IPW is the travel business' chief global commercial center. IPW verifies America's situation as a chief worldwide travel goal by expanding universal appearance and appearing world the best of what the U.S. brings to the table. IPW also offers important networking opportunities and the possibility of knowing the market and tourist industry trends in many countries. In addition, our presence and recognition in the market as leaders in Booking Engine have been reinforced. In addition to the California Plaza, the robust IPW pre- and post-FAM program will roll out the red carpet for international trade and media partners from around the world. In partnership with California destination partners, Visit California will host more than 300 buyers and media on 13 once-in-a-lifetime trips that will span the entire state, sparking inspiration for new itineraries, story ideas, and buzz for the rich diversity of brag-worthy travel moments awaiting global visitors. But the show is not just about excitement and entertainment, it's about doing business and driving visitation to the state.

ANAHEIM - Brand USA took to the world stage at IPW 2019 in Anaheim, California announce its new marketing initiatives aimed at positioning the United States as a premier travel destination. “IPW is the biggest stage and brightest light annually for Brand USA to celebrate collective success with our world of stakeholders,” said Christopher L. Thompson, president, and CEO of Brand USA. “Congrats to the U.S. Travel Association, as well as our hosts Visit Anaheim and Visit California for another very productive event.” Brand USA's mission is to increase incremental visitation, spend and market share to fuel the nation's economy and enhance the image of the United States worldwide. The IPW 2019 in Anaheim was another very good tradeshow for networking, learning about the market trends and the situation in the industry in many countries.

Who Attends IPW:

IPW is the travel industry's premier international marketplace. It is a business appointment-based show that brings together:

• U.S. travel organizations from across the country representing all categories of the industry
• International and domestic leisure buyers
• International meeting and incentive buyers
• International and domestic journalists
• International Advisory Committee representatives
• Visit USA representatives
• U.S. Government Commercial Service representatives
• Marketing and technology providers

The trade show IPW - International POW Wow - Tourism Trade Show is hosted at Las Vegas, USA. Las Vegas Convention Center is the venue where IPW - International POW Wow is held. The trade show organizer responsible for organization and management of IPW - International POW Wow is U.S. Travel Association. An international tourism marketplace designed to generate domestic and international tourism to the United States, IPW -- formerly known as International Pow Wow -- is responsible for bringing nearly a million extra international visitors and $1.7 billion in international tourism spending to recent host cities, according to independent research firm Rockport Analytics, not to mention 8.8 million international visitors and $28 billion in international tourism spending to the U.S. economy overall.

IPW Las Vegas is the leading international inbound travel trade show. It is a national showcase of America, where U.S. travel exhibitors connect with travel buyers and media from more than 70 countries to promote their product, negotiate future business and build relationships. IPW is the travel. industry's premier international marketplace. It is a business appointment-based show that brings together U.S. travel organizations from across the country representing all categories of the industry, international and domestic leisure buyers, international meetings and incentive buyers, international and domestic journalists, international advisory committee representatives and etc. IPW is the most productive annual event to meet more than 1,300 buyers and 500 media from more than 70 countries all in one location. During IPW, more than 100,000 pre-scheduled business appointments will take place, generating more than $5.5 billion in future business to the U.S. IPW brings the world to America.

IPW showcases the best of the U.S. and works to strengthen the country's reputation as a leading travel destination. This event is the U.S.'s biggest inbound travel industry trade show, resulting in nearly $5 billion in travel into the country. According to IPW, the 2019 event will feature more than 1,300 exhibitors and over 6,000 attendees, including 1,300 domestic and international buyers. To prepare for the show, exhibitors and attendees can use the IPW Online Marketplace for virtual networking and pre-event research. IPW provides a cost-effective marketplace that offers "one-stop shopping" for pre-qualified international and domestic buy.

What's happening at International Pow Wow?

At the tradeshow, U.S. travel executives from over 1,000 supplier organizations and destinations from every region of the U.S will meet with over 1,200 international and domestic buyer organizations from more than 70 countries. In previous years this has led to the generation of more than $4.7 billion in future travel to the U.S. Now that's no typical tradeshow!

Each year at IPW over 90,000 business meetings are prescheduled before the event even starts! IPW offers attendees online appointment scheduling to make sure they can get the most out of the event and meet the people that are most important to them.

Buyers and suppliers can also contact each other through the new IPW Online Marketplace platform. It allows buyers to review exhibitor materials in advance, during and after the show.