Last Updated: 06 Oct, 2020

Artificial Intelligence in Travel and Tourism Industry

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Technology has become a major part of our daily lives playing a major role in how we work, learn shop, communicate, and even travel. Travel is one of the fastest-growing industries that have been greatly influenced by technology and in many ways by Artificial Intelligence technology.

Artificial Intelligence (AI) is redefining the travel industry and advice the businesses to assist the travelers to achieve their goals. AI is guiding the traveling industry to keep on offering travelers the cutting edge services. Business in tours and traveling are integrating Artificial intelligence to raise the traveler’s experience.

AI enabled apps help the users or the travelers to autonomously adjust prices of flights or rooms depending on their needs. These days travelers rely on technology to keep moving along in their pursuit of preference around the world. Thus, AI is particularly useful in achieving this traveling goal. Facilitating AI helps companies to collect data from users and offer relevant content on the basis of searches and preferences.

Travel Booking with AI Assistant




As in several industries, AI chatbots are entering travel via customer service channels. While AI can’t pick up every customer question, it often frees up travel agents to spend more time on more complicated problems.

Travel agents use a Global Distribution System (GDS), a network that enables people to access travel information, compare options, and book. There are various GDS systems and online courses to teach people interested in managing travel.

In spite of, if AI can handle the basic GDS skills that once required the time of travel agents, agents could devote their energy to ensuring that customers are investing their time and money into a trip they genuinely want to experience.

Many people are already close with booking flights and hotels online; adding AI to assist is a natural next step.

Booking through a chatbot means avoiding all those ads. 

How AI is impacting the Travelling industry?




Travelling industry raising rapidly over the last several years with trending technologies. Not only the business, but the travelers also have been equally keen about adopting any technology.

AI makes traveling simpler and more amusing. This is the reason AI is incorporated by every small or big businesses in this industry. From booking flights to choosing the next destination, AI with automated business models has revolutionized this sector. Through AI the services are also streamlined by vital elements of personalization.

AI in travel and tourism is used to make the whole travel experience more convenient and enriching. The travel industry is leveraging the benefits of AI technology to predict travel choices, provide personalized travel solutions tailored to customer needs, improve customer service, and make in-trip and post-trip needs management simpler.

Seamless customer support:

The travel industry is the field where on-demand 24-hour support is important to provide assistance in real-time. Travelers may be planning a trip or facing concerns on a trip and trying to get a fast and relevant help at any time of the day or night. Using AI-based chatbots and assistants for live support is a great way to save time, costs, and increase efficiency.

Trip planning:

Another interesting application of AI in travel is trip planning. Whether it’s a family vacation, or business trip, AI can plan everything for you. Based on travel history, preferences across various categories, and searching data AI predicts customer needs and comes with personalized travel recommendations.

Experience during the stay:

AI solutions come handy not only for helping travelers with planning their trip but also during their stay. Virtual voice assistants in the room can help the guests with setting a temperature in the room, turn the TV on and off or adjust the light, making them feel at ease. Facial recognition is widely adopted by many hotels to speed up the check-in process and provide a safer experience at the hotel.

Data analysis and improved operations:

With the ability to collect and analyze user’s data, find the interests and preferences of customers, AI can help travel companies improve operational efficiency. Such insights may be used to predict customer needs and wants for the future, offer customized vacation deals, which, after all, will assist in generating more leads.

Dynamic pricing:

You may have noticed that airlines and hotels raise prices on repeat flight or hotel searches. As AI-enabled dynamic pricing tools are used, dynamic prices are based on predictive analytics to show the most efficient price at all times. This gives customers an opportunity to track deals and get competitive pricing data so as to know what the best time to book a vacation is.

Brand management:

Online reviews are a trusted source of information for many consumers when booking trips, so these reviews may be essential for brand reputation. AI makes it feasible to monitor customer reviews and social media comments effectively, quickly respond to negative feedback so as to ensure a positive online presence.

Use of AI in the traveling industry


Voice-based assistants:

Using AI enabled solution; travelers can schedule new places to visit.  These solutions help them to compare options, weigh budgets and make bookings and cancellations. Voice-based conversational apps reduce the amount of interaction by converting context into the conversation. Thus, apps using Natural Language Processing (NLP) can be deployed to accomplish more complex personalization using AI.

Real-time analytics:

Artificial intelligence offers one of the highest vivid use cases of real-time analytics in travel and tourism. Using forecasting data allows tourism to forecast travel activity for specific customer segments and duration. This helps to identify long-term and short-term opportunities for new deals in the industry. Analyzing the previous user’s activities, preferences and purchases the businesses can offer new possibilities of expansion.

Take away:

AI is explicitly programmed to create solutions that can act smarter than ever before. Artificial intelligence (AI) is transforming the travel industry smarter than humans. Utilizing AI is way ahead by offering the best deals to customers as well as accelerating business growth. The rapid development in AI has made almost all sectors inquisitive about this technology. From Chatbots to analyzing patterns in reservations, AI is completely redefining the travel industry. Artificial intelligence technology is benefiting both the travel industry and travelers to explore the unexplored world.

AI Benefits In Travelling Industry



Chatbot services:

Chatbots services in tourism offer the ability to connect with the user faster than anything. Tourism businesses are evolving day by day with an understanding of the actionable insights about the different scenarios. Thus, AI is efficient enough to enhance the customer experience. Integrating the AI Chatbots offers lightning speed customer service while maximizing sales and profit.

Booking services:

AI helps the users to find out about hotel services, receive city tips, check the latest rates, and book a room. Thus hotel industry can allow instant customer support to their potential customers. As a result, AI can increase conversion rates of businesses in the traveling while reducing the load on hectic front desks on the hotel.

Customer pattern Analysis:

The programming of Artificial Intelligence helps to analyze generated unstructured data. It is efficient enough to bring valuable, meaningful and actionable insights to the user behavior pattern. Moreover, it helps to target audiences using formulated and analyzed data. The fame of AI in the Travel industry can be credited to analyze the huge amount of data.

Tailored experience

The concept of offering personalized content is introduced using AI in every sector. Using AI in the traveling industry means forwarding the immediate need of the customer such as time, location and place. The tailored experience helps the travel agencies to provide 24/7 customer service for travel related queries to its customers.

Best Artificial Intelligence Platform in Travel Industry


Personalization and Artificial Intelligence recommendation platform designed for the travel industry. It takes in user data like interests, budgets and should-see places, sorts through countless destinations and recommends the most relevant and personalized travel options. The platform as well partners with airlines, hotels, cruise lines, destination marketing organizations and visitor bureaus to help engage with travelers and boost booking numbers.

It helps smaller businesses keep traveling organized and transparent across companies. Having an AI assistant also frees up time for employees who would otherwise be searching for better pricing options as well as scheduling and rescheduling flights. It is an intelligent personalization platform that matches travelers with hotels that best suit their individual needs. The platform's comparison tool searches listings across hotel booking sites.  

Travel assistant that uses AI to help with the variety of tasks that are included in planning a trip. Providing everything from end-to-end flight and hotel bookings to dinner reservations, it makes planning easier through natural language messaging and machine learning. It makes the booking experience smoother. The more a user interacts with the AI assistant, the more it understands user preferences and the better recommendations it provides.


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