What’s Expedia Market Share

What's Expedia market share?




David Abraham
asked Oct 20, 2020

Expedia is one of the world's leading player in the travel platform, with an extensive brand portfolio that includes some of the world's most trusted online travel brands. Expedia is a leader in the $1.6 trillion travel industry, which exhibits strong offline to online trends and significant global opportunities.

Expedia is an online travel shopping company for consumer and small business travel. Its websites, which are primarily travel price aggregators and travel metasearch engines. The website and mobile app can be used to book airline tickets, hotel reservations, car rentals, cruise ships, and vacation packages which engage in the provision of travel products and services to leisure and corporate travelers.

Expedia has managed to retain its position as one of the leading online travel agencies (OTAs) around the globe. It assumed for 32 percent of all OTA revenue worldwide. With the growth of the internet, more travelers are choosing to organize flights and accommodations online, as shown the revenue generated by the leading online travel agencies in the market today.

This internet usage has extended to applications that consumers can use on their devices. Among those who downloaded a travel application, 64% used the app to search for flights and accommodation. Company's competitiveness enhanced within overall company, with revenue growth of 10.7% and its market share increased to approx. 50.35%.

Expedia’s constant acquisitions, the largest market for online travel, along with its revenue being less concentrated in one division, might be some of the reasons for the company’s more rapid growth. Currently, while Expedia derives 70% of its revenues from hotels, Priceline derives over 90% of its revenues from hotels alone.