Salon International Montreal

International Tourism & Travel Show

Salon International Montreal - ITTS offers travel enthusiasts, More than a hundred countries are represented by their tourism offices, tour operators or travel agents.

International Tourism event has become your annual launch point: an open door to adventure, discovery and the world!

Tourism is an important catalyst in socio-economic development in modern times, contributing in multiple ways and strengthen the interconnected processes. While often portrayed as a panacea for many evils such as underdevelopment, unemployment, poverty eradication, social discrimination and so on; its contribution to creating a global and regional socio-political environment for peaceful co-existence of the cultures and societies has been equally established at various levels. Perhaps, this realization took many advocators to position tourism as one of the biggest ‘peace industries’, a means to strike equilibrium of global peace process though development. Because tourism practiced responsibly and sustainably bring about the peace and prosperity of the people and that its stakeholders share benefits in a fair manner, which is a necessary condition for the equilibrium of sharing to sustain.

International Tourism and Travel is one of the fastest growing secotrs in the world, attracted prospective travelers preparing for their trips, discovering new destinations and seeking advice on their fuure holiday destination

Travel and Tourism one of the world’s largest foreign exchange earners among industries, provides employment directly to millions of people worldwide and indirectly through many associated service industries. A very wide industry, it includes Government tourism departments, Immigration and customs services, travel agencies, airlines, tour operators, hotels etc. and many associated service industries such as airline catering or laundry services, Guides, Interpreters, Tourism promotion and sales, etc.International Tourism & Travel Show is one of the fastest-growing sectors in the world, attracted prospective travelers preparing for their trips, discovering new destinations and seeking expert advice on their future holiday destinations. More than a hundred countries represented through their tourism offices, tour operators or travel agents.

The travel and tourism industry are the world’s largest and most diverse industry. Many nations rely on this dynamic industry as a primary source for generating revenues, employment, private sector growth, and infrastructure development. Tourism development is encouraged, particularly among the developing countries around the world, when other forms of economic development, such as manufacturing or the exportation of natural resources, are not commercially viable. The reasons people desire to travel are complex and varied. Contributing to the powerful growth tourism has experienced in a relatively short time frame has been the increased accessibility to the many components of the travel experience. Transportation to, from, and within parts of the world once considered remote has become more affordable for, and within the reach of, the majority of residents in many nations. Accommodations and restaurants in assorted budget categories are universally found in major cities, resort locations, adjacent to airports and thoroughfares, and in rural areas. Professional services provided by travel agencies and tour operators, marketing efforts by public sector tourism offices, advanced technology that rapidly brings the tourism components together in a flash for the potential traveler–all make today’s travel experience safe, comfortable, and enjoyable.

This exhibition is communication and information platform in the industry and offers the exhibiting companies the opportunity to present to an audience of experts

The ITTS offers travel enthusiasts something for every taste and need. Whether you’re planning an exhilarating ski, cycling, diving or golf vacation, heading off on a spiritual retreat, looking for the cruise of your dreams, preparing to charter a sailboat with friends, longing to just kick back and relax, or craving a romantic week under the Caribbean sun, you’ll find all the information you need at the Show. More than 1000 travel professionals comprised of 400 exhibitors and partners will come together under one roof at the ITTS to answer all of your questions and help make the dreams of your next destination come true.

The International Tourism and Travel Show is an event all travel lovers simply must experience. More than 100 countries are represented either by their tourism offices, by tour operators or by travel agents. The show offers all travel-related services, and also hosts numerous conferences in four different rooms. Last but not least, you can book your destination on-site at the show because many professionals are there to advise you.


Exhibitions are an important component of the meeting, incentive, convention, and exhibition (MICE) industry, also known as the business events industry. Although “exhibition” and “trade show” are frequently used interchangeably to refer to showcases of products and services, technically, “exhibition” has a broader meaning than “trade show”. Exhibitions can be subdivided into three categories, of which a tradeshow is only one. The other two categories are consumer shows, and trade plus consumer shows. These three types of exhibitions are markedly different in terms of visitor profiles. Trade shows are open only to invited customers, and suppliers, as well as to the news media. In contrast, consumer shows are open to the public during the final days of the show. To clarify potential terminological confusion, the term ‘exhibition’ will be used in the broader sense of any showcase of goods and services. ‘Trade show’ will refer to exhibitions open only to invited customers and suppliers.

The Event is a valuable business platform providing new business and cooperation opportunities to the global travel sectors.

However, all types of exhibitions also attract visitors who simply wander the aisles as a routine institutional activity to develop and maintain their networks. An exhibition allows visitors to establish contacts and exchange information, especially technical and transactional information, with exhibitors and also with other visitors, to meet current suppliers, to find new suppliers and new vendors, and also to negotiate business. Finally, existing studies have shown that in the trade show context, another major attendance motivator is attending seminars and special events. Educational or informational seminars provide visitors with an opportunity to advance their knowledge, develop their careers, and get hands-on experience.

Along with online marketing, public relations and direct mail, exhibitions are an effective marketing sales tool, which offer exhibitors the opportunity to establish their brand image, address potential buyers’ needs, observe competitors and make direct sales. Also, attending an exhibition allows the visitor to obtain information from many vendors in a one-stop shopping opportunity. Exhibitions provide visitors with an opportunity to examine products, see how products work, look for something different, and enjoy entertainment at the shows, as well as to see the latest innovations and observe market trends, often well in advance of their public launch. Attendance at an exhibition allows visitors to gather information on new products; view particular products; observe companies; make contracts; examine products and compare brands; to reduce cognitive dissonance after making a purchase; and collect information for future purchases. Moreover, exhibitions offer a personal element: face to face marketing, and experiential marketing.

International Tourism and Travel Show (ITTS)

The International Travel Tourism Show is the experience to live for all travel lovers. The International Tourism and Travel Show is an experience to live for all the lovers of the trip. More than a hundred countries are represented either by tourist offices, tour operators or travel agents. The Salon presents all the services related to the field of travel in addition to offering many conferences in different rooms. You can even book your travel destination directly on site. Many professionals are here to advise you. The International Tourism and Travel Show is a must-have experience. More than 100 countries are represented by their agencies. The show offers all travel-related services, and also Last but not least, you can book your destination on the site at the show. Over the years, the International Tourism and Travel Show have carved out a privileged place in the hearts of travel lovers. Boasting a notoriety that extends well beyond our country's borders, this year's edition of the ITTS will be its 25th.

Montreal, October 25, 2019 –The 31st edition of the International Tourism and Travel Show (ITTS), presented by Aéroports de Montréal, was an outstanding success. A total of 36,700 travel enthusiasts discovered the world at Place Bonaventure, an eight percent increase over last year. Exhibitors, partners, industry members, and the general public shared their passion for travel as they explored the thousands of destinations featured at the Show. "Needless to say, we’re very pleased with the Show this year," said its General Manager, Jean Provencher. “We offered a high caliber event that was both informative and festive. According to the feedback collected, the visitors were true travelers, passionate and curious. We’re particularly proud of the comments received from some exhibitors who consider the ITTS to be a leader among shows of its kind in North America. This huge success has put the wind in our sails to start planning for the next edition.”

The 31st edition of the International Travel Tourism Show (SITV), presented by Aéroports de Montréal, was an exceptional success. These are 36,700 travel lovers who have discovered the world at Place Bonaventure, an increase of 8%. Exhibitors, partners, members of the industry and the general public shared their passion for the thousands of destinations presented at the show.

A reminder of the Trophies

For the first time, three trophies were awarded to exhibitors who excelled at the show. In the category of the most beautiful stand of 300 pc and more, the trophy was given to Guadeloupe. In one of the most beautiful kiosks of 200 pc and less, Kenya received the honors t that it is Aéroports de Montréal which won the prize of the most welcoming stand. Congratulations to the winners!

The 32nd International Tourism Travel Show will take place on October 25th, 26th and 27th, 2020 at Place Bonaventure. It's a date!

Expo Media owns and produces the International Travel Tourism Show. Expo Media, a private company headquartered in Montreal, is also the manager of the Montreal National Home Show, the Ottawa Home and Garden Show, the Ottawa Fall Home Show, the Living and Home Show, and more. Ottawa Renovation, Fall ExpoHabitation and ExpoHabitation Montreal, all are the properties of Marketplace Events.

A true celebration of Travel

Travel enthusiasts are bound to turn out in large numbers for the 30th edition of the International Tourism and Travel Show on October 19, 20, and 21 at Place Bonaventure, presented by Aéroports de Montréal. More popular than ever, this year’s edition will be even larger than in years past and offer a greater number of exhibitors and destinations. Thousands of featured destinations and about 100 countries will be represented at the Show, including newcomers and major returning exhibitors, such as the Czech Republic, Honduras, Portugal and Guadeloupe.

Benefits of tourism and travel shows

Economic benefits

Income generated within the country: Tourism is a labor-intensive service industry, can create direct as well as indirect income from tourist expenditure by providing tourist goods and services. For example, expenditure in hotels, investment in infrastructure development, transportation services, catering services, purchase of goods and services like water, food and beverage, etc.; all result in income generation. The flow of money generated by tourism multiplies many times as it passes through various stages of the company. This is nothing but the ‘multiplier effect’ of tourism earnings. It is the extra income produced in an economy as a result of the initial spending of money. This extra income is again invested directly or indirectly and there are many rounds of income generation.

Spotlight on French Polynesia

Some 40 delegates will travel to the Show from French Polynesia to celebrate the accessibility of the mythical islands and the beauty of their culture. In a prime location that allows for activities and interaction, the team will present the region’s cultural traditions: the Tahitian dance known as Ori Tahiti, which mimes stories, legends and everyday life; wood and stone carving, for which the islands are famous; vanilla, prized by chefs around the world; monoï, a perfumed oil made from flowers that nourishes the skin; tattooing and its symbolic patterns expressing identity and personality; the rich and deep tradition of Polynesian weaving; high-quality pearls and mother of pearl and finally noni, a medicinal plant used by Polynesians for over 2,000 years. The team from French Polynesia will no doubt turn plenty of heads at the Show this year.

Foreign Exchange: The most important economic impact of tourism is the earning of foreign exchange. It is a significant source of earning for many developing countries. It adds to the national income as an invisible export and may offset a loss on the visible trading account. As an invisible export, this sector earns a huge amount of foreign exchange without actually exporting. The technical innovations, international competition due to globalization and liberalization has made the developed countries to search for a product to earn needed foreign exchange that is through tourism. For our countries, tourism generates the highest net of foreign exchange. It is perhaps, the only area where developing countries are on par with the developed countries.

Taxes: It is an important source for generating An Overview of Benefits and Opportunities of Tourism revenue. The tax income to the government from the tourism sector may be direct or indirect. Taxes on tourists accrue in the form of VAT on tourism spending, import duty on goods imported for the use of tourists. Entertainment tax, property tax on accommodation, service tax, and luxury tax is the benefits accrue to the state revenue.

Employment: Another major direct economic effect of tourism is related to employment. Most of the developing countries are facing problems with unemployment and under unemployment. The tourist industry is a valuable source of employment to a large number of people from the unskilled to waiters, cooks, managers, executives in hotels, transport, constructing hotels, roads, airports, water supply and other public utilities, the basic infrastructures for tourism promotion creates job for thousands of skilled and unskilled workers.

The Expert Zone spreads its wings

A well-established major attraction at the Show, the Expert Zone, presented by Aéroports de Montréal, will address a wide range of fascinating topics for travelers. Nathalie Gemme and Natacha Charland will offer tips on traveling as a single woman in Latin America; Ariane Arpin-Delorme of adventure spirit and Ulysses Travel Guides will talk about the best destinations for safaris, scuba diving, and wildlife observation; or you can receive photo and video advice from Harmony The Rest and Florian Joyeux, professional photographers and videographers for Barrons-nous. If that’s not enough, you can also trade stories with globetrotter and blogger Lydiane St-Onge (from the blog Lydiane around the world), who left everything behind in 2013 to explore the planet and follow her dreams. Since adventure can also mean setting out on a road trip, Jeep will offer test drives like a brand new feature at the Show this year. Jeep fans, especially Jeep Cherokee Overland drivers, love self-reliant overland travel to remote destinations. Also, new this year, visitors will have a chance to view an exhibition of gorgeous travel photos. In partnership with Lozeau, the Show will display 18 photos, and visitors will be invited to vote for their favorite. You can even take part in the contest by sending in one of your precious memories. It's simple: Upload your most beautiful travel photo to the Lozeau website by September 30. The person who submits the most popular photo will receive a Nikon kit, including a camera, lens, Optex tripod and Lowepro bag.

The International Tourism and Travel Show bring together under one roof tour operators, travel agents and tourist offices from a host of countries. Over three days, hundreds of top travel industry experts will make nearly 300 free presentations in some 15 conference rooms. The event also features continuous performances and a chance to travel via your taste buds at Cuisine du Monde, presented in collaboration with the School of Catering and Tourism Trades in Montreal.

The Expert Zone and this year’s speakers

At the heart of the Show are its thousands of destinations, hundreds of travel specialists and the Expert Zone, which attracts more visitors every year. Presented by Aéroports de Montréal, this year’s edition will feature a wide range of exciting topics. Jennifer Doré Dallas, the author of the blog ‘Me, my shoes’, has been at the Show from the very beginning to share her sage advice. "More and more people are daring to choose less traditional destinations, even if they’re not seasoned travelers," explains Jennifer. "Some plan to go backpacking solo, and they come to the Expert Zone to ask questions about safety, how to save money or where to sleep. They’re usually almost ready to leave and just want to ease their concerns. I love talking to them.”

The Expert Zone is specially designed for this type of traveler and offers a more flexible format than traditional lectures. Dialogue is the key. This means travelers will be able to talk to Ariane Arpin-Delorme of Adventure Spirit and Ulysses Travel Guides to learn everything about scuba diving and wildlife observation. Caroline Jacques of MamanGlobetrotteuse will share the secrets of home exchanges, while Harmony the Rest and Florian Joyeux, professional photographers and videographers for Barrons-nous, will offer photo and video advice. You’ll also be able to trade stories with globetrotter and blogger Lydiane St-Onge (from the blog ‘Lydiane around the world’), who left everything behind in 2013 to explore the planet and follow her dreams. Also, on offer are more than 300 presentations carefully planned by experts and held continuously throughout the three days of the Show.

The International Tourism and Travel Show are:

  • 400 exhibitors
  • Thousands of destinations (North and South America, Europe, the Caribbean, Asia, and Africa)
  • More than 300 free presentations
  • 100 countries represented
  • Continuous performances

When you enter the International Travel Tourism Fair, you embark on a wonderful journey around the world. In a festive atmosphere, the representatives of a hundred countries make you discover all the known and unknown wonders of each of these holiday destinations. Folk dances, typical music from different countries, costumes, conferences, crafts, cinema, and animation are on the program of this colorful Salon. Over the years, the International Tourism and Travel Show have carved a place of choice in the hearts of travel lovers. With a reputation well beyond the borders of our country, the SITV will be at its 25th edition this year. Live yourself this wonderful world of travel.

Benefits of Trade Shows

Trade Shows Are Incredible Face-To-Face Marketing Events

When it comes to influencing a decision, nothing can compete with face-to-face interaction. Trade shows provide opportunities to engage with current customers and attendees. It doesn’t matter whether you’re marketing a service or selling your new product, an in-person presentation and short question-based conversation afterward can help you to close the deal quickly versus an email sharing the latest sales promo. This makes the pre-show planning key to trade show success. If you’ve got an employee who is a natural at “turning on the charm” or one who is great at relationship selling, it should be a no brainer on them being a part of the sales team. The cost of bringing them to your next trade show event could pay for itself within hours of the show starting.

Tradeshow Lead Generation Potential

When it comes to trading show benefits, this is one of the biggest. Major trade shows have massive followings and attendance. For example, the Consumer Electronics Show in 2014 had over 152,000 attendees on the trade show exhibition floor from more than 150 countries. Each attendee of a trade show is a potential lead waiting to be captured. Having QR codes linked to social media accounts or lead generation pages, asking for contact information during a presentation and getting their business cards are all great ways to get fresh leads in your sales pipeline. Make it clear to them that you’ll be contacting them after the show. Make sure to follow up with the candidates most likely to buy while the event is still fresh in their minds.

Tradeshows Create Lasting Impressions If Done Right

The main purpose of trade show events is to showcase a wide variety of options for attendees and businesses to engage and interact with each other. With a well-designed trade show booth that draws attendees’ attention, a few promotional items, a contest opportunity with giveaways and sales collateral, you have a well-rounded booth experience that leaves an impression with a prospective customer for months. Consider having attendees enter a drawing by submitting a business card or completing an action on social media. These types of promotions serve dual purposes: increasing engagement and capturing potential contact information as well.

Trade Shows Are Cost-Effective Networking and Advertising

Designing a trade show booth, renting space on the trade show floor, traveling to the show and from the show, paying for lodging and meals can seem like a steep price tag for a single marketing event. If you’ve done the pre-show marketing work leading up to the show, the potential that a trade show offers your business can far exceed the investment. Though you might have a larger initial investment to showcase your business at a trade show than other advertising or networking methods, the cost to convert a prospect into a sale is often much lower than other alternatives. With proper research and planning, trade shows are one of the most cost-effective sources of leads and sales possible.

Trade Shows Target Audiences Result In Direct Sales Opportunities

Most conventions and trade shows have a specific market or niche they focus on. By exhibiting at popular trade shows within your industry, the odds are very high that you’ll have exposure to an audience that is likely to have an interest in your product or services and are ready to buy. ALWAYS have something to sell at a trade show. It doesn’t matter if you only bring your latest products or have a wide variety of products to choose, the opportunity to generate sales shouldn’t be lost because you didn’t have something for them to buy. Don’t miss out on that sale!

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