WTM London

Shaping the future of the travel & tourism industry, World Travel Market events offer the most effective learning & networking opportunities for the industry.

WTM London - WTM London Introduces Global Travel Buyers, the Biggest Destinations and Brands in the World.

WTM London gives you the chance to introduce and engage the key decision makers of the travel industry with your products and services and introduce or reinforce your brand position.

WTM World Travel Market is an annual business to business exhibition for travel industry professionals. Suppliers of travel and tourism products showcase the latest developments in the travel industry. WTM brings together the largest global industry gathering of destinations, tour operators, hotels, airlines, technology, and online travel services under one roof and covers a diverse range of sectors within the travel and tourism industry. The WTM World Travel Market takes place annually and therefore presumably on 2-4 November 2020 in London.

WTM to be one of the best and most reliable sources of new business contacts in the travel industry.

World Travel Market London (WTM London) is the leading global event for the travel industry to meet industry professionals and conduct business deals. Through its industry networks and unrivaled global reach, WTM London creates personal and business opportunities, providing customers with quality contacts, content and communities. Staged annually in ExCeL London, WTM London is a vibrant three-day business to the business event presenting a diverse range of destinations and industry sectors to the UK and International travel professionals. All sectors of the travel industry are represented including tourist Boards, airlines, cruise, hotels, luxury, responsible tourism, and travel technology. This group brings travel industry professionals together year-round to connect and keep up with insights, challenges, trends and innovations in the travel and tourism industry.

WTM London has grown beyond belief in the past four decades. 40 countries, 221 exhibitors and 9,000 trade visitors took part in the first-ever WTM at London Olympia in 1980. Two moves (Earls Court in 1992 and ExCeL in 2002) and 40 years later, now WTM London facilitates £2.8 billion in industry deals and has around 5,000 exhibitors from 182 countries and regions and more than 51000 participants.

Who attends WTM London?

WTM London introduces global travel buyers to over 5,000 of the biggest destinations and brands in the world. WTM London prides itself on being the hub of travel ideas. Their aim is to give you the global travel trade insight into how the industry will look in the next five years, share innovations, and create endless business opportunities over three days. They connect the world’s travel providers with remarkable insight and opportunity, culminating at WTM London. the conference program is specifically created with you in mind. Hear from top motivational speakers, entrepreneurs, and leading figures from a variety of sectors such as wellbeing, sports travel, music travel, and technology. This is full inspirational immersion — an experience alive with ideas big and small. You’ll see the known world reimagined, with boundaries unlocked.

Launch your new products. WTM London gives you the perfect platform to launch any new products you may have in front of a large engaged audience.

They share new ideas, driven by a network of contacts, and engaged community and content that evokes, passion, and curiosity about the ever-changing needs of the travel industry.

Over 51,000 attendees at World Travel Market London all have an interest in the global travel trade. Both visitors and exhibitors represent a wide variety of companies and sectors operating in the travel industry. Almost 5,000 exhibiting companies take part in World Travel Market London to showcase their destinations, products, and services. They use this as a platform to meet and negotiate business with visitors attending the show. Exhibitor stands are represented by a variety of companies operating in different tourism sectors. Over 30,000 visitors attend World Travel Market London to network and negotiate with exhibiting companies and other show attendees. Visitors can apply for different badge types depending on their industry or reason for attending the show.

Reed Travel Exhibitions (RTE)

Reed Travel Exhibitions (RTE) is the world’s leading travel and tourism event organizer, with a wide-ranging portfolio of more than 21 international events in 14 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa. Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf, ski and spa travel.

Why exhibit at WTM London?

Ideas mean business. Last year WTM London sparked a million meetings, resulting in around £3 billion in contracts. The marketing reaches further and deeper, through social networks, partnerships, and media. If you have a game-changing travel product or service, this is where you tell the world.

Why should a traveler attend?

WTM London prides itself on being the hub of travel ideas. They aim to give you an insight into how the industry will look in the next five years, share innovations, and create endless business opportunities over the course of three days. The conference program is specifically created with you in mind. You can hear from top motivational speakers, entrepreneurs, and leading figures from a variety of sectors such as wellbeing, sports travel, music travel, and technology. You’ll also find practical tips and simple innovations for your customers from exhibitors and new products being showcased exclusively at WTM. One of the key reasons why so many travel professionals attend the show year after year is because of the valuable networking opportunities and connections they make. Also, the traveler will meet 5,000 exhibitors from some of the biggest travel brands and destinations - see the attendee profile here

Key industry buyers

Tourism ministers

More than 3,000 journalists from around the world


How to be a successful exhibitor?

Once you’ve booked your stand it’s important to consider how you will stand out from your competition with effective marketing and promotion. Have you thought about whether potential buyers are going to recognize your brand amongst the other 500+ exhibitors expected at WTM London 2019? It’s time to start planning now so that you succeed later.

Make the most of sponsorship and promotional opportunities- Discover the range of digital or physical sponsorship and promotional opportunities, which can put your brand in front of relevant visitors and your target audience all year round. Many options can be packaged and tailored to meet your objectives, so speak your account manager today about the goals you want to achieve at WTM London, and they will help choose the perfect package for you.

Use the Exhibitor Portal - Manage your participation and update your company profile on the portal. An updated profile will attract more visitors online to look at your company page and draw them to your stand at the show. All your company information on the portal will feed into the online exhibitor directory and the Event Guide, WTM’s official show catalog, giving you free extra exposure at the show.

Use ‘Connect Me’ – They have a brand-new appointment tool where you can book in your meetings before WTM London with all the right people. Get your connections and your meetings ready before the start of the show. You can search for buyers by company activity and region by using the new and improved system called: ‘Connect Me’.

Use ‘Emperia’ - ‘Emperia’ is a FREE simple app for you to use at WTM London to digitally collect sales leads at the show. Make sure you collect those leads so that you can contact them at a later date and then you can develop new business connections that way.

FREE PR and Marketing opportunities - Make use of free marketing and PR services to promote your business before the show, and create a buzz around your stand.

Promote your event at London Travel Week – London Travel Week is the inaugural festival of 50+ events taking place alongside WTM from 1st to 7th November 2019. If you are planning an event outside WTM London this year, whether it’s a Breakfast session, Gala, Dinner, Reception or Awards Ceremony, London Travel Week is your opportunity to boost its media coverage, extend your brand and reach an engaged international travel audience. Website coming soon!

Invite Your Clients - Invite the clients you want to see at your stand! With the new invitation system, you can invite your clients to WTM London, including the by-invitation-only Monday. Simply go to the badging section of the Exhibitor Portal to get your unique invitation link.

What sponsorship and promotional opportunities are there?

Be noticed by buyers, and get ahead of the competition with the sponsorship, branding and promotional opportunities at WTM London. Learn how to make the most of these and be seen by over 50,000 visitors and the online audience. All opportunities provide easy, cost-effective ways to increase your company’s visibility and ensure maximum impact before, during and after the show. You’ve already made a great start in attracting potential buyers, and there are many other ways they can help you to make sure that you get noticed. View the range of digital and physical sponsorship and promotional opportunities available to get your brand in front of your target audience.

Get noticed by the global media - The World Travel Market London Press & PR teams are in constant contact with both UK and International travel media from around the world who are actively interested in writing about WTM London. Let us help you gain coverage. The more information they receive from you, the more information they can provide to journalists to let them know what's going on at the event.

Social media promotion onsite - WTM London has a social media team who will be constantly monitoring the #WTMLDN hashtag and @WTM London tags on Twitter. They will be actively looking for exciting content to retweet. The social media team also uses the Media Diary of Events to find out what is happening on the show floor. They are looking for fun and exciting events to capture, such as a celebrity visit, dance performance or cooking demonstration. Therefore, make sure you submit your events so the social media team is aware of anything that might be happening on your stand.

Exhibiting at WTM London

World Travel Market London introduces global travel buyers to you, the biggest destinations and brands in the world. WTM London prides itself on being the hub of travel ideas. They aim to give you, the global travel trade insight of how the industry will look in the next five years, share innovations, and create endless business opportunities over the course of three days.

As an exhibitor at WTM London you can:

Excite people about your products and services. Make long-lasting, profitable business relationships, and position your brand as an expert in the industry. Grow your exposure and generate quality leads to support the growth of your business – around 300,000 new business connections are made each year at the event.

Engage and connect face to face with more than 51,000 international travel professionals, and key buyers from more than 38 sectors of the travel industry.

Grow your exposure and position your brand as an expert within the industry.

As a global Launchpad for innovation, taking your place at WTM London gives your company a competitive edge. Seize the opportunity to launch your new ideas and products to the world.

Why exhibit at WTM London?

Get yourself in front of tens of thousands of potential customers, and position your brand as the frontrunners within your travel industry sector by exhibiting at WTM London. They help to match you with potential buyers with the unique matchmaking tool and speed networking sessions. WTM London provides the perfect platform to meet new and existing customers as well as to establish or consolidate your place in the industry. 51,000 visitors who attend the event are in a buying mindset, and maybe looking for what you offer. This includes 9,000 key decision-makers with direct purchasing power attending the event as qualified Buyers’ Club members. Over three days, WTM London gives you the chance to introduce and engage the key decision-makers of the travel industry with your products and services and introduce or reinforce your brand position.

Top reasons to exhibit at WTM London 2020:

Engage and connect with your target audience face-to-face. 51,000 international travel professionals, from more than 38 sectors of the travel industry. Provide your organization with a unique opportunity to meet, network, negotiate and conduct business with key decision-makers in the travel industry.

Position your brand as an expert in the industry. Your presence will already ensure you are seen by the people that matter, but to put yourself over the edge, have a look at one of the sponsorship deals that offer you the opportunity to truly stand out as a brand in a place where the travel industry congregates.

Grow your exposure and position your brand as an expert within the industry – there’s no better place than the hub of travel ideas to present your brand.

Give your company a competitive edge. Your brand presence at the show is significant but you can also give get an insight into what other businesses is doing.

WTM London prides itself on being the hub of travel ideas, Ideas Arrive Here. This is the place where the whole travel industry gets together and collectively decides what the next travel idea is and to ensure you stay ahead of the game, your presence is the key.

You will have a dedicated account manager who will look after your needs and help you every step of the way so that you always feel in control and confident at the show.

Get those deals signed. The best way to secure business is face to face. This is your time to finalize and seal the deals.

Launch your new products. WTM London gives you the perfect platform to launch any new products you may have in front of a large engaged audience. Create your hype.

WTM Festivals

The festivals are one of the most exciting parts of the whole show, and this year has a new twist! They have decided to make them even bigger and better by combining them with the WTM 40th anniversary celebrations! So, as well as the fantastic destinations and brands hosting parties, they will also host their very own celebrations across all the inspiration zones. Get ready to mingle, dance, and raise a glass to 40 incredible editions of WTM London.

Look out for the stands inviting you to celebrate their wonderful culture, taste their delicious cuisines and cocktails, and most importantly dance to the rhythm of their beats.

London Travel Week

London Travel Week is the week-long festival of events for travel professionals and enthusiasts. As the industry’s global meeting place, London Travel Week invites the entire community to come together to shape the next 12 months of tourism through parties, award ceremonies, product launches and more. For event hosts, it’s a unique platform to showcase your brand and reach a captive audience of over 51,000 industry delegates and 4,000 international media. For visitors, it’s a one-stop-shop that showcases must-attend events taking place around WTM London to help you make the most of your experience.

Launch the carrier in travel at WTM London

With fresh content and a revamped format, this year’s Career in Travel session is going to be bigger and better than ever. They have moved the seminar down onto the show floor on the largest platform, the WTM Global Stage, which we’re filling with keynotes from established industry professionals, inspirational stories from the rising travel stars and practical advice on how to get your foot in the door of the travel and tourism industry. If you’re currently embarking on the start of your career, this session is not to be missed- engage with the expert speakers and give yourself the head start you need.

WTM London 2019 report

WTM London 2019 – the event where ideas arrive – saw a 77% increase in ministerial attendance as well as a higher quality of WTM Buyers’ Club Members. It confirms WTM London as the place for senior travel professionals to interact, connect and understand the trends that will determine the future of the tourism industry. In total, almost 50,000 visitors from 182 countries attended the three-day event at ExCeL London. There were around 1.2 million business meetings conducted and over 110 conference sessions held. This all contributed to a total of £3.75 billion worth of travel industry business deals being signed.

This year the WTM Buyers’ Club was re-formatted to include a stricter vetting process, which focused on inviting only the top industry buyers with the best reputation and purchasing power. During the event itself many landmark deals were signed for the travel and tourism industry. These included a deal between Easyjet and Atout France that will see a €1 million advertising campaign launched in the UK to promote French destinations. In addition to this, several large booking deals occurred at the event this year, which will see clients such as Saudi Arabia, Indonesia and the Seychelles secure increased stand-space heading into the 2020 edition of WTM London.

Furthermore, as this was the 40th anniversary of WTM London, this was a show with a difference. Celebrations took place across the regional inspiration zones to mark the significance of this anniversary, with countries from around the world bringing a slice of their unique culture to London. The event program for WTM London continued to advance to reflect the modern trends dominating the travel industry. There were sessions on topics as diverse as responsible tourism, LGBT travel, aviation and the crucial role of technology in the future of travel – thus creating a conference program filled with fascinating content. With high-profile events such as the annual Leaders’ Lunch and the UNWTO & WTM Ministerial Summit, tourism ministers flocked to the event; there was a 77% increase, taking it from 43 Ministers in 2018 to 76 this year.

London Travel Week was officially launched over the first week of November and encapsulated the various events surrounding WTM London throughout the capital. With tens of thousands of senior travel professionals ascending on London for WTM, London Travel Week’s diverse collection of networking sessions, conferences, and awards helped to create a truly global hub for the travel and tourism industry.

WTM London’s Senior Exhibition Director, Simon Press said: “WTM London 2019 was unquestionably a great success. We are delighted to have been able to facilitate the business and creative connections of 50,000 attendees, exhibitors, buyers, and media to form the future of the travel industry.

The co-located Travel Forward event also saw similar successes this year with visitors experiencing the latest in travel technology. In only its second year as a dedicated travel technology show and conference – exhibitor stand space at Travel Forward increased by 9%, including 49 new exhibitors debuting their companies to the global travel industry. Highlights of the innovative Travel Forward conference program included sessions from leaders in the travel tech industry such as Sector Director for Travel UK at Google, Becky Power, and Managing Director of Virgin Hyperloop One in the Middle East & India, Harj Dhaliwal – to name only two. All of the 33 sessions covered insightful topics outlining how the future of travel will look alongside the next developments in technology.

Contact us